Website Optimisation / SEO
“My website looks good, but we don’t get enough enquiries”
We regularly hear this from new clients.
Your website may look visually appealing for browsing or shopping. However the search engines need more than visual appeal to include your website in search engine results.
SEARCH ENGINES ARE NOT PSYCHIC
It is vital that your web site includes essential elements to enable the search engine to understand your site, products or services.
There are many areas Google’s algorithm is reviewing when deciding to include your site in the Search Results Page.
In addition, people search the internet in different ways eg text search, voice search and more..
Getting Results with SEO
We can track and monitor your keyword ranking positions and compare your website ranking alongside your competitors.
We Don't Break SEO Rules
Google are constantly updating their algorithms to improve their search results for users and many websites have been penalised following the recent updates.
We follow Google guidelines to ensure our SEO (Search Engine Optimisation) strategies are compliant.
Not Just the Push of a Button
We use a selection of premium software tools to audit and review websites and manually review elements when auditing and researching sites.
This helps us provide a great overview combining our knowledge and experience to advise clients.
SEO Strategies
It is essential to create a plan with clear goals when updating a website, the plan is continually reviewed and monitored to track progress.
For example:-
Increase internet traffic
Improve internet search rankings
Improve your website keywords (Learn more about keywords)
Increase online sales revenue
Below are a few examples of areas we review when optimising a website :-
Keyword Analysis Review and Suggestions - Ensuring you are using the relevant keywords/terms users will enter to find your business online via your keywords / locations.
Where Do You Rank On The Search Engines? - we create reports to enable us to benchmark and track your progress which highlights areas for improvement.
Competitor Review - we create reports to compare your website rankings with your competitors which highlights areas for improvement.
Website Content Review - making sure the essential components for search engines are included on the web pages.
Website Error Review - checking the site for no response pages, website structural elements
Website analytics and tools - determining bounce rates, page load times which can also indicate problems with site.
If Sales conversions are a problem we can review your page layout and Call To Actions (CTA) to make sure it is clear to the user what you are expecting them to do on the page.
Website Analytics - Every business with a website should have their site tracked with some form of analytics so you can measure and manage performance.
Optimisation changes can take between 30-120 days to show improvement depending on content revised etc.
Local Search /SEO - learn more
Free Website Ranking Report
Where does your business appear on the search engine rankings? How does your site rank compared with your competitors? We offer a free website ranking report - contact Sara for more info.
Find out more
There are many factors to take into account when optimising a website and there is no “one size fits all” solution. We tailor our services and advise on the best course of action to improve your search results, contact Sara for more info.