Pay Per Click Advertising
also known as PPC is useful when:-
- Your website doesn't rank well organically ie doesn't appear on first few pages of the search engine lists
- Your competitors' site ranks above you on search engines
- If you need online traffic now and don’t want to wait until your site is optimised.
Paying for adverts on Google / Bing can put your business on page 1 search results in front of potential customers within hours.
PPC advertising is also available within Facebook and Twitter and offers an array of options to get closer to your target audience.
PPC advertising can be a cost effective way to drive online traffic to your website.
We don't use software to automate adwords programmes as some larger companies do. We use our experience to monitor and review the keyword/ advert changes required - computers don't always have the best answer.
Using PPC advertising with an optimised webpage can help reduce your advertising costs as this will lead to a higher Google/ Bing Quality Score which is the key when determining the click price in their advertising auction.
If you are interested in getting more traffic to your website - please ask for more details.
Example Google Adwords Advert
Example Microsoft Bing Adwords Advert
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