Case Study - Retail Store

Business Required:-

  • Increase Transaction Frequency
  • Increase Customer Numbers
  • Increase effectiveness of processes within the business

Using the 4 ways to grow a business and applying our skills and knowledge.  The following gives an overview of what we achieved for the following business.

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Key Elements Included:-

  • Website incorporating an online store to sell product range
  • Develop online presence for the business to promote and raise awareness
  • Marketing strategy
  • Financial systems review


  • Website and e-commerce package selected and configured specifically for the business
  • Advice and training to operate the website and online store (both in same website)
  • Website content and online store products Search Engine Optimised (SEO) to assist with ranking in search engines. 
    • Keywords reviewed to ensure maximum exposure for products and brands in online store
    • Keywords reviewed to ensure good coverage in local area for physical store
  • Social Media accounts (Facebook, Twitter and Google+) optimised for increased exposure and 
  • Local search strategy implemented across key online sites 
  • Marketing strategies developed for different seasons/campaigns
  • Book-keeping systems reviewed to provide better financial management information 


  • Online store ranking on Google page 1 search results for a variety of product keywords and brands (some keywords at position 1-3 featuring higher than well known nationwide companies)
  • Physical store ranking well on Google eg page 1 search results featuring higher than well known established brands in local area.
  • Our client is often appearing more than once on a page for a keyword due to the local search strategies implemented
  • Website ranking in top position of the local map listings for various keywords.
  • Increased footfall to the physical store
  • Online sales from customers throughout the United Kingdom
  • Systems revised to provide clearer analysis of expenditure
  • Systems created manage cashflow