Is Your Business Visible Online?
Being found online is crucial for a business. Ensuring your online presence is clear, current and concise increases the chances of converting browsers to customers.
Being visible online will help create sales for your business even if you don't have a website or sell online.
Where does your business appear in the search engine listing?
When you type the keywords specific to your business into a search engine your business should aim to be on page 1 of the search results - putting you in front of potential customers.
Caution!! * The keywords a user types into a search engine may not be the same as you think it is for your business.
It is essential for a business to have a strong online presence
Especially in their local area. The typical web user doesn't have much patience and if they are can't find what they are looking for easily and quickly they are likely to leave and not return.
We conducted online research for a variety of independent businesses in Tayside:-
We entered keywords related to their sectors and location and were surprised how low their search ranking was on google and bing.
Some businesses operate a very successful Facebook business page keeping their followers regularly up to date for current offers, products, news about their business.
Relying solely on Facebook to promote a business is missing out on a huge opportunity by excluding a large audience of potential customers (eg Non-Facebook users).