Customer Reviews are an important factor for Search Engine Optimisation
There are great Search Engine Optimisation (SEO) benefits when reviews are gathered on third party sites eg Google+, Qype, Yelp, Facebook etc. When reviews are added directly to your own website it doesn't have the same benefits for SEO.
Free Custom Review Instructions
We have found this great free tool to print out instructions for your business to help customers submit Google reviews via smartphone, desktop and mobile browser.
There are 3 pdfs available for Google review instructions:-
Access the Review Handout Generator
When To Ask Your Customers for a Review
Every business will know the best timing for its own clients and customers. All you need to do is work out the timing of handing out the report to ask your customers eg after appointment or by email 5 days after appointment etc
Make sure you are accessing your Google+ page regularly to check your reviews.