Bookkeeping | Payroll | VAT | SEO | Internet Marketing |  Dundee | Bright Chilli

Helping businesses increase customers and profit.

We can  help your business grow. Consultancy services at affordable rates. Internet marketing & Website solutions. Book-keeping & Payroll services. Dundee, Tayside.

Filtering by Tag: seo

Is your website working for your business?

Is your website working for your business?

A website should be more than just an online brochure for your business or a convenient place for people to look up your contact details.  It should be driving sales leads or bookings to help grow your business.

Some of the most common complaints about websites we hear when meeting business owners for the first time are:-

  1. Our website looks great but isn’t producing any enquiries
  2. We are appearing on page 5,6,7,8,9,10....... on search engines (eg google, bing)
  3. We can’t find our own products when we look online!

Case Study

We were approached by a client who had experienced problems with all the points above. Their website had been online for a couple of years but it wasn’t producing any sales enquiries.

Website Optimisation 

We undertook a review of the client’s current website and identified areas to optimise.  

  • The proposed changes would allow the search engines to understand the website and importantly include the business in search results (eg when a user types in a search request in the search engine).
  • We reviewed their main competitors’ websites to gain an insight into how they could rank higher in the search results.
  • We optimised the website by incorporating essential keywords and phrases into the website content in all the key areas the search engines refer to.
  • The client uses a wordpress.org content management system (CMS) for their website. Finally, we reviewed the site’s configuration and plugins and made improvements to make the site load faster.

How the Website Optimisation Has Helped the Business

Before we started the project, the website didn’t rank well on search engines (eg  Google and Bing) and didn’t appear within the top 100 for many of the popular keywords and phrases we reviewed.

Looking at our website monitor reports our client is now ranking higher or beside their competitors in search engine results with the keywords and phrases we started tracking at the start of the project.

Within the first 6 weeks there had been an increase in sales leads directly linked to the optimised website.

We are at the end of the fourth month following the website search engine optimisation.  This is traditionally a quiet time for sales leads as its “off season” for the client.  Enquiries are still coming in via the website from different areas in the UK they haven’t had leads from before.


Jargon Free Zone

At Bright Chilli we have a methodical approach and start with the immediate goals/needs of the business as a priority.

Search Engine Optimisation (SEO) doesn’t have to be a daunting task.

If your website isn’t producing results contact us for an informal and jargon free chat.

Bright Chilli - helping businesses across Angus, Tayside and Fife

Goodbye 2014, Hello 2015

Happy New Year!

First week back and hope everybody is raring to go!

We had a great 2014.

Here’s a little insight into some of the diverse range of projects we worked on last year at Bright Chilli.

Business Development 
Our business development strategies cover a broad spectrum of areas and depend on the needs of each client eg marketing, business systems, recruitment and product launches. 


We help clients’ develop strategies and implement action plans which resulted in them running a better business.


Website – Website Optimisation / SEO
We built a couple of websites this year using WordPress and optimised existing websites for new clients where the sites weren't performing well.

We achieved some great results with improvements in website rankings which in turn increased website traffic and sales for our clients.

When reviewing our website ranking reports for clients and you can track their sites change in position.

It reminds us of the old Top of the Pops tune by
Led Zepplin “Whole Lotta Love” when they would run through the charts!

further reading  - website optimisation 


How safe is your website?
We worked on an interesting project where a client’s website had been duplicated across a number of different websites without their permission.  

As it was a copyright issue, you would have thought Google would have been helpful but that wasn't the case. We successfully had all the duplicate sites removed – we will let you know how to check your own website is safe, in a future post.


Financial Management
We helped new clients put their business finances in order. 

Book-keeping
We provide a comprehensive book-keeping & VAT service and our clients receive regular reports to understand how their businesses are performing and importantly, how to drive them in the future, further reading.

Example monthly reports :-

  • Management accounts (Profit and Loss and Balance Sheet)
  • Debtors report (unpaid customers )
  • Creditors report (unpaid suppliers)
  • Cashflow report

Payroll
Our payroll bureau service ensures all our clients are filing their wages reports on time and avoiding fines / interest penalties, further reading.

Legal Compliance
If you are a company director are you aware of your legal requirements to file your accounts and annual return with Companies House? 

One client wasn't aware of the severity and impact of late filing of their accounts / annual return and hadn't been informed by their accountant. The consequence of the late filings meant there was a large fine to be paid.


We love this quote by Tony Robbins and bear it in mind while planning our own development strategies.

We are looking forward to sharing all our news, snippets (and maybe some photographs) this year.

Follow Bright Chilli on social media :-

We are news/info junkies

Sign up for our newsletter and we'll send the occasional email with a round up of interesting news to direct to your inbox.

Sign up today

Do you ask your customers for Google+ Reviews?

Customer Reviews are an important factor for Search Engine Optimisation  

There are great Search Engine Optimisation (SEO) benefits when reviews are gathered on third party sites eg Google+, Qype, Yelp, Facebook etc.  When reviews are added directly to your own website it doesn't have the same benefits for SEO.

Free Custom Review Instructions

We have found this great free tool to print out instructions for your business to help customers submit Google reviews via smartphone, desktop and mobile browser.

There are 3 pdfs available for Google review instructions:-

  • Smartphone

  • Desktop

  • Mobile browser

Access the Review Handout Generator

When To Ask Your Customers for a Review

Every business will know the best timing for its own clients and customers. All you need to do is work out the timing of handing out the report to ask your customers eg after appointment or by email 5 days after appointment etc

Finally

Make sure you are accessing your Google+ page regularly to check your reviews.


Where does your business appear on internet search rankings?

We have been busy checking our clients' internet rankings across search engines (google, bing and yahoo) and getting some great results.

Internet Search Ranking Results

Position 2 -
Google (Page 1)

Client A - has one of their best selling products appearing in position 2 on first page of Google search .  A well known UK store selling the same product ranks 6 places below.

500% improvement in ranking visibility

Client B – we updated their website 2 weeks ago and already there has been a significant improvement in their Google visibility score for the keywords we are monitoring.

100% improvement in ranking visibility

Client C - has a 5 page website.  We made minimal changes to their website, adding text to key places the search engines look for information. Already there is a 100% increase in visibility for their keywords across Google.


Example Screen Shot From Our Rank Tracking Software


 

 

 

Find out about our
SEO Services & Website Optimisation

improve internet ranking

Free Website Ranking Report

Our website ranking report will let you clearly see where your website ranks on the main search engine with comparison against competitors.

What we need to know
Send an email to hello@brightchilli.com with the following information:-

1.    Your business name 
2.    Business website
3.    Your name
4.    Contact email address
5.    Competitors websites - up to 4 websites
6.    Keywords you think people would use to find your website - up to 10 keywords*

We will collate the keyword ranking report and send it back to you via email. 
* keywords are the terms people enter to find your business on the search engines for example to find Bright Chilli you can type in website optimisation dundee, book-keeping tayside, seo tayside

T&C - business website must be located in the UK.

Google Analytics Academy Bright Chilli go back to school (via the internet !)

We have used Google Analytics for more years than we care to remember and use it daily to advise our clients.  

Google recently launched an online course Google Analytics Academy  and Sara worked through the course and achieved a 93% pass rate  :-) and picked up some useful tips during the course.

What is Google Analytics? 

Google Analytics is a free website tracking tool that provides useful statistics about how people interact with your website.

Website analytics are an essential part of the SEO (Search Engine Optimisation) and website development toolkit.

Looking at website statistics reveal how people interact with your website which helps provide insight and possible marketing opportunities, for example:

  • where the users came from? google search,bing search, facebook, twitter
  • what pages they looked at on your website?– home page, about us, product pages
  • how long did they stay on your website? – 0 seconds – 5minutes?
  • where the people live – Dundee, London, India, Australia
  • how often do people return to your website?

and much, much more.

Every business with a website should have their site tracked with some form of analytics so you can measure and manage performance.

If you want to know more about Google Analytics and how it can help your business email hello@brightchilli.com or call Sara on 0844 736 5611 

Software We Use, Love & It's Free - Evernote 100 New Features

We love Evernote  (we wrote this blog post in Aug).  They have released a new update with 100 new features which are definitely worth checking out.  

We use Evernote for clipping and saving a variety of information and it has helped reduce printing and filing:-

  • website optimisation research 
  • seo notes
  • social media content
  • book-keeping information

We use Evenote for saving fun stuff as well - eg holiday info, shopping ideas, music and photographs. 

Free Website Ranking Report

improve-internet-ranking.jpg
  • Where does your website appear on google, bing or yahoo?
  • Does your business appear before your competitors?

We are getting some good results with our new websites, achieving page 1 ranking on Google for important keywords.

So we thought we would offer to run a free website ranking report for UK business owners.

Free Website Ranking Report

Our website ranking report will let you clearly see where your website ranks on the main search engine with comparison against competitors.

What we need to know

Send an email to hello@brightchilli.com with the following information:-

  1. Your business name 
  2. Business website
  3. Your name
  4. Contact email address
  5. Competitors websites - up to 4 websites
  6. Keywords you think people would use to find your website - up to 10 keywords*

We will collate the keyword ranking report and send it back to you via email. 

* keywords are the terms people enter to find your business on the search engines for example to find Bright Chilli you can type in website optimisation dundee, book-keeping tayside, seo tayside

T&C - business website must be located in the UK.

What do search engines display about your website?

Search Engine Optimisation Tip

Try this quick tip on a search engine

Go to Google or Bing and in the search bar type site:yourdomain.co.uk

The search results will appear with all the pages they have indexed for your website. 

  • Do your page titles and descriptions describe the content of each page clearly?
  • Do they include the keywords you are trying to promote?
  • Have you utilised all the space available for the text characters? 
  • Page title - 70 characters and page description - 150 characters

This is also the text that is picked up when you share a link from your website eg to Facebook

Try to make it as descriptive as possible including your business keywords. 

Remember... Search Engines Are Not Psychic!

You need to let them know about your business using descriptive keywords.

Screen shot from google search site:brightchilli.com

Screen shot from google search site:brightchilli.com

Free Website Optimisation Review

Not sure if your website has been fully optimised?  Send an email to hello[at]brightchilli[dot]com with a link to your website. 

Click here for further website optimisation details