Bookkeeping | Payroll | VAT | SEO | Internet Marketing |  Dundee | Bright Chilli

Helping businesses increase customers and profit.

We can  help your business grow. Consultancy services at affordable rates. Internet marketing & Website solutions. Book-keeping & Payroll services. Dundee, Tayside.

Filtering by Tag: marketing

Is your website working for your business?

Is your website working for your business?

A website should be more than just an online brochure for your business or a convenient place for people to look up your contact details.  It should be driving sales leads or bookings to help grow your business.

Some of the most common complaints about websites we hear when meeting business owners for the first time are:-

  1. Our website looks great but isn’t producing any enquiries
  2. We are appearing on page 5,6,7,8,9,10....... on search engines (eg google, bing)
  3. We can’t find our own products when we look online!

Case Study

We were approached by a client who had experienced problems with all the points above. Their website had been online for a couple of years but it wasn’t producing any sales enquiries.

Website Optimisation 

We undertook a review of the client’s current website and identified areas to optimise.  

  • The proposed changes would allow the search engines to understand the website and importantly include the business in search results (eg when a user types in a search request in the search engine).
  • We reviewed their main competitors’ websites to gain an insight into how they could rank higher in the search results.
  • We optimised the website by incorporating essential keywords and phrases into the website content in all the key areas the search engines refer to.
  • The client uses a wordpress.org content management system (CMS) for their website. Finally, we reviewed the site’s configuration and plugins and made improvements to make the site load faster.

How the Website Optimisation Has Helped the Business

Before we started the project, the website didn’t rank well on search engines (eg  Google and Bing) and didn’t appear within the top 100 for many of the popular keywords and phrases we reviewed.

Looking at our website monitor reports our client is now ranking higher or beside their competitors in search engine results with the keywords and phrases we started tracking at the start of the project.

Within the first 6 weeks there had been an increase in sales leads directly linked to the optimised website.

We are at the end of the fourth month following the website search engine optimisation.  This is traditionally a quiet time for sales leads as its “off season” for the client.  Enquiries are still coming in via the website from different areas in the UK they haven’t had leads from before.


Jargon Free Zone

At Bright Chilli we have a methodical approach and start with the immediate goals/needs of the business as a priority.

Search Engine Optimisation (SEO) doesn’t have to be a daunting task.

If your website isn’t producing results contact us for an informal and jargon free chat.

Bright Chilli - helping businesses across Angus, Tayside and Fife

Email Marketing your business

Email marketing your business

Questions we are often asked by business owners:-

  1. How can I get more visitors to our website?
  2. My business posts on Facebook aren’t reaching as many people as they did before, what should I do?
  3. I don’t get many repeat sales from our online customers.

To help with the points raised above, email marketing is a really useful tool to build into your Marketing Strategy to connect with your customers, clients or prospects eg:-

  • Sending an email eg newsletter/ promoting offers/new stock or services can act as a reminder about your business.  
  • It is also an opportunity to demonstrate your expertise or convey news that may interest the recipient.

And there's more..

  • You can clearly track the effectiveness of the mail campaign by tracking the click throughs to website and other links etc.
  • Personalise your message content by sending targeted message to customer segments.
  • Assists in growing your mailing list when you gain new subscribers.

Are You Sending The Right Message?  
Read this great article by Hubspot - "How To Create a Fantastic Email Newsletter [Checklist]"

Write a great headline on your email
180 power words for headlines from co.schedule to help you create a fantastic headline.

Low cost and effective
Email marketing is a cost effective method to communicate and market your business.  There are many email marketing providers and emails can be sent out either free or at low cost depending on volumes (we like mailchimp).


We recently published our   own newsletter   (will open in a new window)

We recently published our own newsletter (will open in a new window)

Sign up for the  Bright Chilli Newsletter  Today

Sign up for the Bright Chilli Newsletter Today


We can help

If you would like to find out more about email marketing for your business please email sara@brightchilli.com or call 0844 736 5611

Goodbye 2014, Hello 2015

Happy New Year!

First week back and hope everybody is raring to go!

We had a great 2014.

Here’s a little insight into some of the diverse range of projects we worked on last year at Bright Chilli.

Business Development 
Our business development strategies cover a broad spectrum of areas and depend on the needs of each client eg marketing, business systems, recruitment and product launches. 


We help clients’ develop strategies and implement action plans which resulted in them running a better business.


Website – Website Optimisation / SEO
We built a couple of websites this year using WordPress and optimised existing websites for new clients where the sites weren't performing well.

We achieved some great results with improvements in website rankings which in turn increased website traffic and sales for our clients.

When reviewing our website ranking reports for clients and you can track their sites change in position.

It reminds us of the old Top of the Pops tune by
Led Zepplin “Whole Lotta Love” when they would run through the charts!

further reading  - website optimisation 


How safe is your website?
We worked on an interesting project where a client’s website had been duplicated across a number of different websites without their permission.  

As it was a copyright issue, you would have thought Google would have been helpful but that wasn't the case. We successfully had all the duplicate sites removed – we will let you know how to check your own website is safe, in a future post.


Financial Management
We helped new clients put their business finances in order. 

Book-keeping
We provide a comprehensive book-keeping & VAT service and our clients receive regular reports to understand how their businesses are performing and importantly, how to drive them in the future, further reading.

Example monthly reports :-

  • Management accounts (Profit and Loss and Balance Sheet)
  • Debtors report (unpaid customers )
  • Creditors report (unpaid suppliers)
  • Cashflow report

Payroll
Our payroll bureau service ensures all our clients are filing their wages reports on time and avoiding fines / interest penalties, further reading.

Legal Compliance
If you are a company director are you aware of your legal requirements to file your accounts and annual return with Companies House? 

One client wasn't aware of the severity and impact of late filing of their accounts / annual return and hadn't been informed by their accountant. The consequence of the late filings meant there was a large fine to be paid.


We love this quote by Tony Robbins and bear it in mind while planning our own development strategies.

We are looking forward to sharing all our news, snippets (and maybe some photographs) this year.

Follow Bright Chilli on social media :-

We are news/info junkies

Sign up for our newsletter and we'll send the occasional email with a round up of interesting news to direct to your inbox.

Sign up today

Have you checked your Facebook Insights recently?

Facebook Page Views Decreased?

Many businesses are reporting their organic Facebook post reach has decreased.  This is due to changes by Facebook's algorithm, which means their business posts aren't appearing as often in news feeds.

Check your Facebook Page Insights to view how your posts are performing eg reach and engagement (clicks, likes, comments and shares) see example below.

Bright Chilli Facebook Insights page

Bright Chilli Facebook Insights page

Facebook Marketing Strategy

We help clients develop their marketing strategy and Facebook may be an important factor as there are different ideas that may be implemented.  

Please remember that Facebook have strict rules for pages running promotions and you must follow their guidelines which keep changing. (eg like and share competitions breach the rules just now) 

This great infographic highlights some of the marketing tips we share with our clients, download the full infographic (pdf) from Shortstack.com.  

If you have problems downloading the pdf please email hello@brightchilli.com and we will send a copy.

 

If you need assistance developing a marketing plan for your business or haven't yet developed a social media strategy (view social media training page) contact sara@brightchilli.com or call 0844 736 5611 for more information.

 

 

Earn Trust.. Earn Trust.. Earn Trust

What is the most important question in marketing something to someone who hasn't purchased from you before?

"Do they trust me enough to believe my promises?"

Does your marketing message convey that people can trust you? 

When reviewing our clients' websites we always raise the issue of trust. 

This is a great short article by Seth Godin -http://sethgodin.typepad.com/seths_blog/2014/02/the-most-important-question.html