Marketing | SEO | Website | Bookkeeping | Payroll | Dundee | Bright Chilli

Helping businesses increase customers and profit.

We can  help your business grow. Consultancy services at affordable rates. Internet marketing & Website solutions. Book-keeping & Payroll services. Dundee, Tayside.

Case Study - Food Retail - Butcher

Business Required:-

  • Increase Average Sale Value
     
  • Increase Transaction Frequency
     
  • Increase Customer Numbers

Using the 4 ways to grow a business and applying our skills and knowledge.  The following gives an overview of what we achieved for the following business.

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Implemented

  • Package deals created to suit different customer needs and £ spend 
  • Text messaging system to customers who opted into service to promote offers 
  • Instore displays to highlight special offers and feature products more clearly
  • Leaflets drops to promote business to homes within 3 mile radius
  • Weekly / monthly marketing plan the client could follow and implement
  • Revised marketing material to enhance sales from christmas trade
  • Marketing strategies to raise awareness of the quality of the product
  • Develop marketing strategies to enhance all areas of business
  • Outcome 

  • Focus on gross margin of products sold 
  • Client understood value of “bundling” products to increase the average spend
  • Gross margin/gross profit improved through better pricing and costing of products
  • Produce improved management numbers to control and understand business
  • Cashflow management controls implemented to relieve pressure from creditors